Registered trademark (TM) gives the entrepreneur a number of advantages: the right to USE a unique trademark, legal protection, increases the level of trust of clients and partners, etc.
The business, which has a high level of trust and awareness among consumers, may also rent other companies the right to use the trademark. This type of business is called franchising.
It is worth noting that in Ukraine the state registration of the trade mark is not required. However, if the entrepreneur plans to expand its business, would like to create own brand and gain the trust of clients and partners, then the registration of the trade mark is an extremely important matter.
There are two ways to register a trademark in several countries at the same time:
- Apply for trademark registration in each interested country separately;
- Apply one application with a list of interested countries. This opportunity is enshrined in the Madrid Agreement and Protocol Relating to the Madrid Agreement concerning the international registration of marks.